Channel Marketing Expert (HoReCa&Petroleum&Kiosk)

ABOUT YOUR NEW JOB: Great opportunity for a strategic Marketing Expert to establish and manage our Channel Marketing strategy starting from identifying country HoReCa&Petroleum&Kiosk Channels big bets to the moment when HoReCa&Petroleum&Kiosk Channels strategy executed at the delight of our customers and by creating unique experiences for our shoppers and consumers in stores. 

Reporting to the OOH Channel Marketing Manager, this role will work on maximizing the value we generate thru HoReCa&Petroleum&Kiosk Channels and potential dry ones yet to be activated. Your role uses relevant channel and shopper insights and, by combining the holistic way of doing HoReCa&Petroleum&Kiosk Channels, designs and executes best in class HoReCa&Petroleum&Kiosk Channels strategy. The role is responsible to plan for execution of the strategy in disciplined manner, holistically and by managing risks and opportunities. 

In this high-visibility role you will work closely with key business stakeholders across marketing, sales, commercial excellence mainly, but also with finance, supply chain and system partners. You will play a leading role in the Marketing leadership team. A strategic leader in the business, your goal will be to drive business performance and partner with sales for bringing in stores our RGM vision into life. The objective is to drive sustainable HoReCa&Petroleum&Kiosk Channels development and growth of share and quality leadership within. Your clear focus would be revenue and profit delivery.

YOUR NEW KEY RESPONSIBILITIES:

• Contributes to the identification of long-term country big bets and translates Marketing activity calendar into specific HoReCa&Petroleum&Kiosk Channels actions with having HoReCa&Petroleum&Kiosk Channels activity calendar as output;
• Partners and coordinates with Portfolio Development and Regional marketing execution managers to explore regional specific opportunities, and plans and aligns addressing these thru relevant channel programs and integrating those in the annual HoReCa&Petroleum&Kiosk Channels activity calendar and DME master plan for the country;
• Manages HoReCa&Petroleum&Kiosk Channels programs business cases with keeping Return of investment, leadership growth potential and customer centricity central;
• Contributes to the design of full marketing support led by Portfolio Development & Integration team  for all Marketing programs and owns HoReCa&Petroleum&Kiosk Channels activation plan;
• Coordinates the design of annual Picture of success (portfolio definition together with Customer Value Growth Manager, owns Zoning and respective activation tools like POP, equipment etc., integrates Pricing together with Commercial excellence team and partners with execution control and Commercial capability team for cascading down and guiding execution of sales teams;
• Plans and executes full communication to wider Commercial team re HoReCa&Petroleum&Kiosk Channels programs;
• Continually updates and refreshes ongoing organizational HoReCa&Petroleum&Kiosk Channels Marketing processes and systems to run highly efficient and more agile processes;
• Leads the creation of Learning and Winning Marketing organization as well as responsible for the overall Marketing employee engagement.

ARE THESE YOUR SECRET INGREDIENTS? 

• I have university diploma;
• I have 3+ years comparable experience of Trade-markening, Sales in large, complex, multi-channel organizations;
• I speak English above Upper-Intermediate level;
• I have  driver's license (2+ years);
• I have high level of communication skills;
• I am responsible, result-oriented, proactive and energetic.

ABOUT YOU IN THIS ROLE:

• Leads and engages team members around a common vision with a sense of belonging, inspires strong results delivery;
• Strong leadership presence, balancing assertiveness with persuasion and ability to engage;
• Ability to read the bigger picture through understanding the story behind the numbers;
• Acts as owner and with agility;
• Curious to understand more and passionate to bring the current status levels up;
• Positive change agent and excellent in situational leadership;
• Excellent ability to communicate effectively at all levels including Executive team.

WE OFFER:

• Meaningful work in a company that is leader in NARTD market;
• Work in a smart and motivated team within a supportive and inclusive culture with strong values;
• Competitive salary and corporate car;
• Compensations & benefits package, which includes: 31 calendar days of vacation per year, medical insurance, meal allowance free product sampling;
• Opportunity to develop as a professional.

We are located in Velyka Dymerka. The position provides a corporate car.

Think you’ve got the secret ingredient?

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Coca-Cola HBC is an open opportunities employer. Your application will be reviewed based on professional qualifications required, with no regard to any other attribute (gender, age, race, disability, religion, national origin, sexual identity and others).