Marketing Specialist

In 2016, we launched a Help Desk Migration tool to simplify and automate business data transfer between customer support software. The solution gained popularity and set the standard for automated data migration. 

Later on, Relokia launched several projects that help migrate, import, and export data across different types of business software. 

Marketing Manager will work with analytics daily, set up and analyze campaigns, and generate growth tactics and approaches to increase the product KPIs.

Responsibilities:

• Work closely with GA, Tag Manager, GSC. Tune up settings and create tasks for the front-end.

• Set up lead generation channels: develop and test hypotheses to find sustainable and effective ways to acquire customers.

• Take part in developing the partnership ecosystem: explore platforms and co-marketing opportunities.

• Analyze and create tasks for improving project performance tracking.

• Development and implementation of the marketing strategy, including the SEO strategy.

• Work with sales and dev teams to understand our market and buyer personas, improve messaging and campaign offers.

• Create tech briefs for the marketing team.

• Run growth campaigns to attract more targeted audiences.

• Audit direct and indirect competitors' performance and create tasks to cover the gap or overlap.

Requirements:

• 2+ years experience as Middle Manager + Marketing/Growth role, preferably within SaaS and B2B.

• You have a strong background in analytics and reporting, and you are well-versed in GA.

• Knowledge of both inbound and outbound marketing channels.

• Intermediate English or higher. You have a strong command of English and communicate your thoughts and ideas clearly.

• A strategic thinker who can see the big picture while knowing how to execute it tactically.

• Experienced with GA, GSC, Tag Manager, Data Studio, ahrefs, Semrush, SEranking, Screaming Frog, and other analytic tools and services. Know a thing or two about how CMSs (preferably WordPress), email automation tools work.

• You know what is and how to improve SEO (on-page & off-page), keyword research & analysis, backlinks strategies.

• You can respond to changing priorities in an evolving business environment.

• You have a “no task too small to be done” attitude.

Benefits:

• Strong product loved by customers & backed by a dedicated team.

• Full responsibility from day one and being part of our results-driven culture.

• Remuneration depends on your experience and interview results.

• Performance review based on your personal growth and the project's achievements.

• You will join a team of three marketers with different levels of experience, so you will have the opportunity to share & learn something new and valuable.

• Flexible schedule: 5/2, 8 hours a day (nothing out of the ordinary), cozy office, and a good team to work with.

• Holidays and sick leave at the expense of the company. Plus, 24 days of paid annual vacation.

• In our work, we rely on the Scrum approach.

Are you interested in learning more? We can’t wait to meet you! Send your CV to Отправить резюме or submit it at https://relokia.com/jobs. 

P.S. If you have a friend who might be interested in this position, feel free to share the information. We got a referral program, and you can get a tangible money reward from us and "Thanks a lot for a tip." from your friend.