Online Content Specialist

Enthusiasm, togetherness, and a "get-it-done" attitude is what our IKEA culture is built upon. We're optimists, constantly looking for new and better ways to do things. We believe that you, as us, will thrive when meeting incredible people that are on the same mission at IKEA. People who are humble, supportive, and absolutely committed to leading home-furnishing retail into the future and creating a better life for many people by putting the customer at the heart of all we do.

WHY WORKING IN IKEA IS SO MUCH MORE THAN A JOB?

We're a company that cares about the lives of our co-workers. It's important for us that you feel respected, acknowledged, and included and we will be always transparent to you. No matter what position we hold at IKEA, you'll have a variety of benefits. Here are just some of them: 

• We will provide you a fair and attractive salary, support you financially with transportation and meal allowance and provide you free refreshments in our well designed and comfortable IKEA office 
• We believe that each of us contributes to reaching (and exceeding) our goals. That's the idea behind our unique, performance-driven bonus program: One IKEA Bonus. It rewards us for improving our business – together!
• We know that your free time is important so you will provide you additional vacation allowance
• Is there an additional room you would like to refurbish? As an IKEA co-worker, you have discounts on all our products in any IKEA store all over the world
• Your health and well-being are our top priorities, so we provide you private medical insurance and life insurance. We understand that everyone needs help with life challenges and daily demands from time to time. We offer you 24/7 support from external experts if needed with work, personal and emotional issues, or you need legal or financial advice
• There are many opportunities to grow so we will arrange you with a wide offer of online training using our learning platform and if you want to change your career or position, you don't need to change company to change a job – we have many opportunities and examples of our co-workers changing position, location or even country

ABOUT YOU

You have:

• Skilled and feel comfortable in working in enterprise CMS, Adobe Photoshop & Illustrator, MS Office. 
• Skilled in HTML & CSS, interested in editing the content on the local web site.
• Formal qualifications in Marketing or equivalent.
• Minimum 2 years of experience in Digital Marketing, content creation and copywriting or similar.
• Knowledge of Marketing Communication in Retail as well as marketing creative & production process.
• In-depth understanding of the relation between content writing and SEO.
• Deep knowledge of dynamic content creation, marketing technology and media channels.
• Knowledge of CRM and 1 to 1 content.
• Strong creative writing and editing skills, as well as digital content creation skills.
• Talent for delivering within scope of tasks and perform with quality and speed.
• Ability to follow up on work done and capture learnings to improve
• Passionate about communication and conveying information to consumers while upholding the IKEA culture and values
• Passionate about understanding the behaviors of the many people, the local Life at Home and current Home Furnishing trends
• Fluency in both verbal and written English as well as Ukrainian language.

ABOUT THE JOB

To execute high quality and relevant content on IKEA digital channels in order to improve search engine relevance, strengthening the IKEA brand, as well as increasing online visits, engagement and conversions.

About the assignment

You will:

• Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels.
• Manage content localization process: adjust global material for local adaptation in order to secure local relevance.
• Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content.
• Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation.
• Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimization) and digital performance functions to secure cross-functional alignment in the wider E-commerce team.
• Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital.
• Manage digital assets and publish locally relevant content on IKEA digital channels.
• Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels.
• Continuously work with and organize digital content assets based on received plans.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF, Communications, Sustainability, P&C).

IKEA South East Europe is an exciting and empowering region with great growth agenda in all countries – Croatia, Romania, Serbia, Slovenia and Ukraine. We currently operate 6 stores and we will open 1 new one in the upcoming period.

We strongly encourage and warmly welcome applications of people of all cultures, backgrounds and experiences because we believe that diversity in IKEA makes us stronger.

Join us now and apply for the position online with a CV in English.