Employer Branding Manager

Project Description

Employer Branding Manager is responsible for support and development of brand communication with regards to recruitment and for branding activities on the local market.

Responsibilities

• - Plan and define the overall brand and communication strategy and participate actively in defining the comprehensive development plan for the company for the short and medium terms
  - Analyze brand equity situation in the local market and propose strategic evolution leading to building Company's positive image on the local market, increasing brand awareness and supporting Employer Branding activities
  - Supervision and follow up of the employer branding budget allocated at the beginning of the year and monitoring the successful update and revision phases
  - Define, develop, implement and manage local guidelines for branding, media and communication campaigns, following the global standards
  - Cooperation with business partners (marketing agencies, graphic designers),
  - Close cooperation with other departments of the Company in branding campaigns planning and implementation
  - Working on branding events in order to increase candidates' pipeline and employees' and clients' loyalty towards the Company
  - Brand development, corporate messaging, internal & external relations and campaign management , collateral creation of brochures and other company materials, competition analysis
  - Market trends analysis
  - Produce reports to monitor results
  - Planning and launching branding initiatives on the local market
  - Being liaison for local media inquiries
  - Planning and organizing events and conferences

Skills

Must have

• event management
  project management
  SMM understanding
  brand strategy
  internal/ external communication

Nice to have

• PR background is a plus
  Digital marketing instruments
  Domain undertanding

Languages

English: C1 Advanced