Комплектувальник

Key responsibilities:

lead marketing strategy development, based on market, consumer, customer understanding and aligned with Regional strategy, to drive sales growth and profitability;

design and execute marketing plans to deliver specific marketing objectives across different channels and contribute to fulfilment of overall strategic plan;

develop detailed project/activation plans and lead cross functional teams to meet critical deadlines, allocated budgets and achieve set goals;

oversee and approve the creative development of advertisements, promotional materials, website content and other marketing-related projects;

track all marketing and sales data, identify impact and effectiveness of marketing initiatives, create recommendations, optimize as needed;

build long term brands equity that belong to Green Factory, ensure consistent brands' image compliant with delivered guidelines;

recommend adjustments of Regional guidelines to local market & clients‘ specificities;

analyse trends, consumer & customer insights, market & portfolio performance to fuel innovation pipeline, recommend relevant product and brand concepts, as well marketing activities;

expand the category in managed markets by new, innovative products’ launches;

supervise of new products development process from concept to launch and post-launch evaluation;

recommend and manage market and marketing researches;

develop and monitor marketing & NPD budget, keep-eye on marketing investment effectiveness, allocate funds when needed,

partner with internal stakeholders, Clients, external agencies, suppliers;

be an effective contributor to Regional Marketing & NPD community

Experience & Qualification:

Master Degree in Marketing, Communication, Business Management or related fields

10 years of FMCG marketing experience with strong track record of close cooperation with R&D and Sales Teams

experience in marketing strategy development for products/brands with a deep consumer/shopper understanding and competitor analysis to identify and take advantage of market opportunities

proven track record in building and executing integrated - through the line - marketing activations

successfully lead development and launch of new product

strong analysis & business acumen with a clear ROI understanding

experience in market and marketing researches and ability to build recommendations based on given data

project management, problem-solving ability

experience in budget management

w  proficiency in Microsoft Office suite (Excel, PowerPoint, Word), knowledge of Nielsen analytics tool would be an asset

Personal & interpersonal skills

entrepreneurship and goal orientation

self-driven, hands-on, operational & pragmatic mindset and ability to take ownership

willing to cooperate to achieve results

innovative, creative, open-minded

organizational skills and time management skills;

strong communication skills (influencing, listening, presentations, written)

agility for adaptation in a fast-paced, international environment

motivated to self-development, attitude to exchange knowledge, ideas, best practice

fluent English speaking and writing