Team Lead PPC

42DM is a fast growing digital marketing agency for tech companies and established startups, with hands-on experience in promoting SaaS, fintech, software development, mobile apps, gaming, blockchain & crypto-related services, and online education companies from all over the globe.

We are a data-driven team of T-shaped specialists proficient in several marketing fields. Our primary focus is content and performance-based marketing for product companies.

We are looking for an experienced and motivated person with a solid track record in paid acquisition excellence to join our organization as a Team Lead PPC. In this role you will be leading a team of passionate pay-per-click specialists, helping them to reach business goals for the agency's customers.

Core areas of responsibility for the Team Lead PPC include:

• Overseeing and supervising the development and execution of paid User Acquisition campaigns that help agency’s customers achieve their business targets
• Managing the Team of Paid Acquisition professionals
• Designing and crafting operations processes and workflows to ensure excellent delivery and customers satisfaction

ROLE:

Performance expertise and Leadership:

• Become a top expert in the science of delivering great PPC management
• Ensure that agency’s service is always top of the line and incorporates the most effective and valuable strategies for agency’s customers
• Ensure customer satisfaction on both the service provided and overall experience
• Serve as the primary point of contact when there are customer issues related to quality, customer service.
• Lead the charge in improving the overall customer experience
• Oversee and supervise paid User Acquisition strategies development & execution (tracking, analyzing, and optimizing pay per click campaigns)
• Proactively explore and test new campaign types, tactics and strategies to create the system of continual optimization and growth
• Conduct testing of various tactics, objectives, audiences; drive data-driven decisions around what content to feature, which calls-to-action to place etc.

Team Management:

• Craft a vision of a PPC department, organize its works delivery on time and on budget
• Motivate and engage the team to foster a positive working environment
• Educate and nurture the team to become PPC experts for their customers
• Identify and decide on recruiting decisions (alongside the HR specialists) necessary for the scaling of the department
• Evaluate the team’s progress and identify areas of improvement
• Oversee the performance/ productivity of the PPC team and communicate job expectations
• Control the profitability of the PPC department.

Operations:

• Design and craft processes to ensure excellent delivery
• Ensure accurate tracking of project delivery, cost, and customer satisfaction metrics
• Implement automation and/or scripts for account maintenance where applicable
• Establish and upgrade report(s) and dashboard(s) with ads benchmarking metrics
• Conduct audits and reviews of processes and workflows to increase efficiency
• Identify new industry trends and technologies, which are affecting performance marketing and translate these opportunities into actionable plans
• Collaborate with PM, Content and Design teams to optimize customer results.

Requirements:

• 5+ years of proven working experience in Performance Marketing and Paid Acquisition
• Understanding of CPA, CPI, CAC, ROI, LTV; easy fluency with how different metrics affect one another
• Solid knowledge of web analytics tools like Google Analytics
• Understanding of specifics in paid customer acquisition for B2B & B2C projects;
• Strong communication and influencing skills
• Experience of leading, developing and nurturing a team of at least 3 people as well as tracking team performance
• Strong analytical skills, comfortability with large datasets and demonstrated capacity to make data-driven decisions
• A service-oriented and customer-focused mindset
• High energy and a positive attitude
• Ability to multitask, prioritise, and manage time effectively
• Fluent English

You will perfectly fit our team if you:

• Have a motivating and inspiring approach to leadership
• Are innovative, web and multimedia savvy
• Have a methodical approach at tracking data (reporting), measuring progress, and setting initiatives
• Have a keen eye for detail and deadline
• Constantly upgrade yourself via self-education and self-development
• Enjoy presenting the solutions to other team members or customers.

What we offer:

• A fast-paced opportunity to acquire the most up-to-date multidiscipline online marketing experience, immersing yourself in diverse tech projects in tier-1 markets
• Ability to practice different strategies, develop and optimize exciting performance marketing campaigns, and add successful cases to your professional portfolio
• Opportunity to develop your expertise with one of only two HubSpot partners from Ukraine
• Variety of knowledge sharing, training and self-development opportunities, including access to the HubSpot Academy for partners
• Multicultural working environment with inhouse English native speakers from around the world
• Friendly atmosphere, democratic management, and no bureaucracy
• Competitive salary depending on experience and skills
• Paid vacation and paid sick leave.

Send us your CV, pass the interview, join our creative team, and we'll conquer the universe together!

To get more information about 42DM, please visit our website - 42dm.net