Marketing manager

This is a varied and diverse role for an experienced Marketing Manager that will help build the brand of several new products, you will require existing marketing experience with brands, where the use of social media is dominant within the campaigns. You will be responsible for the use of marketing strategies on the internet and mobile devices. Managing a Twitter, Facebook, Instagram, Google Ads and Analytics, LinkedIn. Tumblr account profile in the name of the company, publishing new content and news related to that business, on a daily basis, in order to obtain new clients. Traditional marketing skills are also required for product development, marketing campaigns and promotions.

The ideal candidate should:

• Build and execute marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification which meet company guidelines.
• Create and distribute daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content and promote products.
• Moderate all user-generated content in line with the moderation policy for each community.
• Implement, maintain and evaluate statistical data to support social media strategies.
• Create editorial calendars and syndication schedules.
• Be part of the product development team in ensuring the product is ready for market including market testing.
• Produce market research on competitors and the market.
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Requirements

• Proven working experience in marketing or SMM or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Fluency in written and spoken English.
• Degree in Communications, Marketing, Business, New Media or Public Relations.

To be considered for the role please apply in English. We require applicants to have a good level of English for this role.