Marketing Analysis and Business Insights Specialist

Bayer Ltd, a leading multinational company, is opening a position of 

Marketing Analysis and Business Insights Specialist

Major tasks and responsibilities: 

• Identification, streamlining and consolidation key Company departments’ needs in scope of market and competition information. Collection, validation, integration and interpretation of relevant market information from different sources.
• Fast-tracking of key market trends, definition and creation of market segments and competitive groups, with the aim of determining their potential for promotion of existing and new products. Ensure mapping process for all market data attributes related to own market and its alignment Local vs Global definitions.
• Planning, organizing and timely execution of the research activities and marketing analysis, drive alignment with Company strategy and adapting to evolving business needs.
• Develop and execute regular reporting on time in full, provide market and competitors analysis, conduct portfolio performance and relevant deep-dive analysis. Prepare business reviews, facilitate market visits preparation.
• Market modeling and forecasting, new product (NPD) potential assessment, strong contribution to revenue management and budget planning processes, support brand planning process based on a deep understanding of the marketplace.
• Manage effectively collaboration with data providers/research agency, ensure effectiveness in execution and drive greater business outcomes. Ensure all market research activities are conducted in accordance with financial and ethical compliance guidelines.
• Build-up solid relationships and become a trusted advisor to key Company departments, guide business based on superior and objective market insights. Support key internal stakeholders with their ad-hoc request.
• Maintain organizational knowledge on all insights and performance data, develop and conduct relevant training, share learning and best practice. 
• Getting ideas about new possibilities and tools for market research, explore new possibilities and innovate to generate rigorous market insights.
• Collaborate with above market teams and centers of expertise, participate in and contribute to global/regional projects as per area of expertise.

Qualifications:

• Bachelor/Master’s degree in marketing, economics, social sciences or related fields.
• Excellent analytical skills and a high degree of business acumen.
• Advanced knowledge of research methodologies and tools. 
• Proficient in Microsoft Office, databases and statistical packages.
• Thorough understanding of brand and strategic marketing theory.
• Strong organizational, communication and presentation skills.
• Developed critical-thinking, creativity and problem-solving skills.
• Ability to interact effectively, influence different levels of the organization.
• Languages skills: English (Upper-Intermediate or above).

Requirements:

• 3+ years of experience in market research and analysis.
• Experience in advanced analytic and statistical techniques, BI platforms and visualization tools, segmentation and marketing effectiveness tools.
• Project management experience, work in cross-functional teams.
• Work experience in Pharmaceutical industry (Rx/OTC) is a plus.
• Work experience in big Multinational companies (different sectors) is a plus.

BAYER offers a highly dynamic work environment within an ambitious and experienced team. Flexibility and freedom of work are as well important to us as accountability for our actions and commitment to success.

If you are the person that fulfills the requirements above, please send your CV in English to e-mail: Отправить резюме

Please note - only selected for interview candidates will be contacted.