PPC (Pay Per Click) Manager, Digital Forencsics

Digital Forensics Copr works with corporations, attorneys, private investigators, and individuals to uncover digital evidence to support civil, criminal and business investigations. DFC is dynamic North American leader in an industry currently experiencing rapid growth, with offices across the United States and Canada. DFC’s offers employees the opportunity to learn and advance within the company, while learning about the leading edge technology associated with cyber-security and digital forensics

Job Description

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in the principles of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). You should be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize PPC campaigns
• Oversee accounts on search platforms (for example, Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track Key Performance Indicators (KPI) to assess performance and pinpoint issues
• Produce reports for management
• Write attractive and concise copy for ads
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Skills

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms is preferred (for example, AdWords, Facebook, Yahoo)
• Working knowledge of analytics tools (Google Analytics, SemRush, WebTrends, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Bachelor’s degree in Marketing, Digital Media or a related field; AdWords certification is a plus

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