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Digital Marketing Specialist (Website Content Editor/Specialist, UX/UI Website Specialist)
As Digital Marketing Specialist you will work in close collaboration with Digital and Marketing teams to deliver world-class digital communications and campaigns. You will be the owner of bi-lingual www.philips.ua web platform. The role is to ensure a consistency in content distribution across digital channels.
As Digital Marketing Specialist you will be responsible for:
Campaigns content creation (including banners and landing pages)
- Landing pages creation in AEM (Adobe Experience Manager) CMS
- Optimization of the campaigns landing pages in AEM, A/B tests
- Localization/migration of the global.com pages to AEM
- Website portfolio management
- Website SEO
- Website UX/UI improvement
- Website analytics
- Communication between Marketing Managers and internal agency
We are looking for a specialist with the following profile:
Required:
- A Bachelor’s degree in Marketing, Digital, IT or related field of study
- Minimum 2 years of digital systems administration or related experience
- Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, web site usability etc.
- Analytical skills with ability to demonstrate data interpretation, drawing conclusions and summarizing actionable recommendations
- Ability to work cross-functionally and globally
- Project management skills
- Fluency in English, Ukrainian, Russian
Desirable:
- Knowledge of Adobe CQ5.6
- Knowledge of Adobe Photoshop