Market & Consumer insight manager

• ROLE DESCRIPTION 
  • The Consumer & Market Insights (CMI) role is dedicated to providing insights to enable good business decisions. Ensure that everyone in the business understands the information provided by the CMI team, so that it can be utilised in day to day business decisions as well as strategic business development. Is expected to ensure that CMI activities are executed accurately and advance the business objectives. Is the voice of the consumer, helping to provide insight to facilitate business decisions.
• PRINCIPAL ACCOUNTABILITIES 
  • To consolidate & analyze deeply all available data: internal (e.i. company sales); secondary sales from distributors/chain; various market data e.i. Nielsen, Euromonitor, price monitoring data etc.; consumer data from quantitative & qualitative researches
  • To ensure continuous regular reporting and ad hoc requests are delivered in an accurate and timely manner
  • To work with key continuous research agencies to develop and improve key deliverables
  • To train and educate marketing/sales/retail category development in the understanding and utility of consumer insight
  • To add value and insight to the business via the CMI projects you work on
  • To act as the voice of the consumer in your day to day role
  • To develop a strategic insights
• JOB REQUIREMENTS 

Should have a passion for consumers and market research, together with an analytical mind and strong data skills. Must be able to demonstrate a team-orientated approach to work, in addition to the following: 

• Highly computer literate with advanced Excel skills 

• Structured analytical approach and consistent attention to detail 

• Ability to plan and priorities effectively taking into account deadlines 

• Experience of working proactively, using own initiative 

• A flexible approach to work, with an ability to manage multiple tasks