Digital Marketing Manager (German)

Location: remote

We are looking for a mature Digital Marketing Manager to oversee all marketing operations of our German software company as well as develop and evolve its marketing strategy and brand awareness on the Western Europe market and its rapid expansion. You will be in charge of leading our marketing campaigns towards the great success of our solutions for companies and enterprises mainly based in DACH countries. Our Headquarter is based in Koln therefore our mission is to provide 'quality made in Germany' through our products and services.

Requirements:

• At least 3 years of work experience as a Marketing Manager, that can be confirmed by certain results: audience growth, conversions increase, successful deals etc.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
• You have proven successful experience promoting IT-products or services
• Advanced English level both verbal and written
• Having practical knowledge of working with various digital marketing channels and tools
• Deep understanding of reporting and analysis tools, skill to consolidate data from various sources
• Extensive marketing and performance marketing knowledge, understanding marketing and sales funnels, conversion, traffic channels
• Solid understanding of market research and data analysis methods
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools: e.g., Google Analytics, NetInsight, Omniture, WebTrends
• Experience in setting up and optimizing campaigns: Google AdWords, LinkedIn, Facebook, YouTube 
• A strong analytical mindset that makes decisions based on numbers, not gut-feelings
• Strong analytical skills and data-driven thinking
• Positive team-player who can convey complex information in an easy way  
• Up-to-date with the latest trends and best practices in online marketing and measurement

Nice to have

• Upper-intermediate German
• Familiarity with SaaS products and outstaff/outsource business models 

Responsibilities  

• Create and optimize marketing strategy based on the business goals of the company to promote its products
• Calculating the required marketing budget based on strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Setting up and optimizing campaigns on Google AdWords, LinkedIn, Facebook, YouTube 
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Contractors management
• Search for new channels and sources to attract a targeted audience and grow them
• Analyze existed audience behaviour to find new ideas and vectors for future product development
• Conduct market and competitive research, analyze customers’ demands and behaviour
• Setup and execute on user acquisition and retention marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives
• Instrument conversion points and optimizes user funnels

We offer

• Competitive salary and performance-based bonuses
• Amazing and accessible CEO who is ready to help
• Challenging but exciting tasks and all needed tools to achieve them
• 8-hours working day, paid holidays, and sick leaves
• Opportunity to attend professional events financed by the company
• Awesome colleagues and pleasant working atmosphere
• Ability to focus on your tasks — lack of bureaucracy and micromanagement
• Network-style culture — easy communications and access to clients
• Corporate celebrations and fun activities, some of them unforgettable
• Possible international on-site visits

About us: We are a German software company — our valuable teams manage automated solutions for any IT environment and infrastructure. Our consultants operate whether on-site or remote through our management and automation services. Our revolutionary software reduces production risks and keeps costs reasonable. We value each of our members and give them maximum freedom regarding ideas and creativity that is the driving force of our Agile company. One of the solutions provided by us since 2012 is a platform that covers 100% of the testing processes for enterprises and medium-sized businesses. Our customers and users include private and public companies and corporations from the energy, financial, IT, service, and other sectors.

This year, we also released our global version of the SaaS product that fully covers all testing processes for companies and teams of all sizes, from test planning and working with requirements to running tests and automating test cases. The purpose of our product is to make the testing process organized, simple and less costly.

How to apply: We are waiting for your CV with the relevant case study