Content Manager

Hi! It’s SplitMetrics, and we’re a team of 50 super talented and wonderful people. Each of us passionately contributes to 2 platforms we’re proud of – SearchAdsHQ and SplitMetrics. Our mission is to empower mobile marketers with an ecosystem of easy-to-use tools and powerful services for mobile growth.

With SearchAdsHQ, you easily manage and optimize Apple Search Ads campaigns. With SplitMetrics, you run A/B tests to validate ideas, boost downloads and improve other KPIs. The world’s largest mobile publishers like Rovio, Yandex, my.com, and more already use SplitMetrics and SearchAdsHQ to conquer the App Store and Google Play.

We're looking for a content guru who wants to tell engaging stories together with our top-notch marketing team.

Important hard skills:

• Understanding of SEO basics: how to search for keywords, optimize text with them, write relevant, concise and targeted meta descriptions, etc.

• Pro-level research skills and ability to verify every claim in his/her articles for authenticity (from credible sources).

• Knowing how to have fun with numbers: skills in writing data-driven posts to inspire trust, ability to conduct personal experiments and roll them into an interesting, as well as insightful, piece of content.

• Managing a consistent publishing schedule with their project management skills.

• Understanding of web publishing requirements.

• Experience with social media platforms (from a content standpoint).

• Proven work experience as an online content marketing manager/copywriter.

• Ability to work with different content formats (videos, podcasts, webinars, whitepapers, etc.) is a major plus

• Can provide examples of content created in past.

Key soft skills:

• Team player that is easy to communicate with.

• Flexible, as in able to deal with many projects and change focus quickly when needed.

• Innate sense of creativity.

• Excellent organisational and project management skills.

• Outstanding attention to detail.

• Experience in a SaaS company will be a plus.

Job responsibilities:

• Working on content strategy together with the marketing team.

• Managing content plan and ensuring deadlines are met.

• Creating, editing and proofreading content (blog, corporate website, external resources, social media) about Apple Search Ads, App Store Optimization and mobile marketing.

• Optimizing content considering SEO and Google Analytics.

• Collaborating with designer to produce highly engaging content (infographics, whitepapers, presentations), as well as driving production of new formats best for TA (videos, webinars, podcasts, etc.).

• Distributing content via company’s channels, and testing new distribution channels.

• Keeping an eye on content marketing trends to ensure we stay trendy and all.

We do awesome content and keep it fun: if you want to try everything content-wise join our dream team. Also, it's a unique combination of knowledge you get with us, since we're a SaaS company with products for app marketers. Thus, you'll be upgrading your SaaS marketing skills while diving deeper into the mobile app marketing industry.