Digital Content Creator

3Shape A/S is a Danish hi-tech company specializing in the production and development of 3D solutions (3D scanners and 3D software) for industrial and healthcare applications, such as hearing and dental aid production, where we have a global leading position.

Two graduate students founded 3Shape in the year 2000, and today the company's fast-growing team of 1600+ employees in 20 offices worldwide (Denmark, Germany, Poland, Ukraine, USA etc.) is serving customers in over 100 countries.

Are you a tech-savvy digital content creator looking to become part of an international medtech company? Do you think that creative content is good, but content that converts is even better? Is writing compelling copy what gets you going in the morning? Then we might have what you’re looking for.

3Shape offers you the opportunity to become a digital content creator in our Digital Activation and Community team in Global Marketing. Our headquarters is in Copenhagen, Denmark, but our marketing staff is distributed across Copenhagen and Kyiv, Ukraine. Your work will help ensure that our campaigns and digital marketing platforms perform at their best and specifically you will be working on lead generation and lead nurture content to support our marketing automation program. The job is located in Kyiv.

About the role

3Shape is in a growing industry. But in order to seize the potential, stellar content experiences are key. Convincing dentists how digital will impact their treatment quality positively. Reassuring labs that they can grow their business with the right software. Showing the assistant how easy it is to learn to use our products. In this role, you will need to balance creating content in different formats for different audiences in different phases of the marketing funnel. It’s critical that you are self-driven and ambitious – we have a lot of work to do.

Your primary responsibilities will be:

• Write concise, compelling and converting copy to support the lead generation and marketing automation program (think website, landing pages, chatbot, emails, PPC ads to name a few)
• Create well-researched, in-depth and approachable content for ebooks, case studies and blog posts
• Track, measure and SEO-optimize for better content performance and work with digital marketing experts to drive on-going activation and optimization across channels
• Edit and optimize content produced by colleagues from other departments prior to publishing
• Collaborate and experiment with teammates on marketing campaign strategies and content channels (product marketing campaigns, newsletters, social media, webinars, etc.)
• Work with various stakeholders in the business, including drafting announcements in collaboration with key decision makers, gathering feedback, and explaining strategic initiatives

Your competencies

• You have a solid understanding of the principles behind user journeys, lead nurture, conversion, UX, SEO, omnichannel marketing and can translate this understanding into digital copywriting and content creation.
• You are no stranger to analytics and data tools such as Google Analytics, PowerBI, Keywordfinder and similar.
• You are flexible and comfortable within a dynamic environment where things move fast, and at times you may not know what tomorrow brings.
• You are a good communicator and have the ability to manage and (at times) educate stakeholders so you feel comfortable presenting, gathering feedback, and explaining key initiatives to these groups.
• You approach content marketing with a relatable, creative, and human outlook to develop a strong position in the dental landscape.
• You are self-driven and proactive in the way you work (your ability to manage your own projects is key to your success).
• You have a creative mind with a developed sense of what good visual design looks like.
• You have an international mindset & are outgoing (you will be working with stakeholders from all over the organization and the world).

Your education and experience

• You are a native speaker of English.
• You have a minimum of 3 to 5 years of experience in a copywriting or content creation role in the digital sphere.
• Experience working within Marketing, Communications and/or digital platform development.
• You have a BA degree or similar in Journalism, English, Communications or a related field.
• You can balance perfection with getting things done.

We offer:

• Participation in producing market-leading technology products for customers around the world
• Work in a unique professional, friendly and supportive environment
• Constant professional growth and development
• Occasional business trips to Western Europe
• Competitive salary level
• Good working conditions in a comfortable office (not open space!) near National Technical University “KPI”
• 39 working hours per week within flexible time-frame from 8:00 till 20:00
• Possibility of partially remote work
• A parking lot with free spaces for employees
• A healthy work-life balance
• Annual paid vacation (24 working days)
• Paid sick leaves and a child sick leaves
• Maternity and paternity leaves
• Medical insurance (incl. massage in the office).
• Compensation of lunches
• Regular company events
• Opportunity to become a part of the success that 3Shape has created over the past 20 years

We will be glad to welcome you in our team!