Media Buyer

Responsibilities

• Optimizing campaigns to meet CPM/CPC/ ROI/ROAS goals.
• Recognize opportunities to drive efficiency through process optimization.
• Provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams.
• Support technical and non-technical issues as reported by clients and helping them reach a resolution by liaising with internal teams.
• Setup track & optimize large-scale campaigns in different media and social outlets.
• Acquire new media partners, research new channels, and develop new marketing opportunities.
• Negotiate best deals with media representatives.

Requirements

• At least 2-3 years of experience in running international performance campaigns.
• Experience with various marketing tools including A/B testing, targeting tactics, search retargeting, keyword contextual, etc.
• Experience with RTB & DSP platforms such as Google, FB, Exoclick, Trafficfactory, Propellerads, adpush, zeropark, and more.
• Experience working with different ad types- banners, video, native, push.
• Excel whizz that can turn any data into gold.
• English- High level- Must
• Multi-tasking individual with an entrepreneur spirit
• Strong analytical and problem-solving skills
• Self-motivated, goal-oriented, reliable, and responsible.
• Team player and a great communicator.
• Experience with Google Ad Manager (DFP) – advantage.

Experience working with Open RTB or XML platforms- advantage.