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Team Lead of Media buying

3 года назад
24 февраля 2021
Киев

                                                          About the Company 

 

The Company is a service provider which has been working in the high tech and marketing industries for the past 4 years, and now we are experiencing a new phase of expansion into new markets and industries.

 

Currently, the company employs around 120 people in 6 countries, mostly working remote.

 

What we're looking for  an experienced Senior Media Buyer to join our team due to the constant growth of the product.

 

What You'll Do:

  • research and analysis on the target audience;
  • full cycle of attract traffic tasks, searching, testing of new sources;
  • negotiating, setting up and launching of campaigns with advertising networks and sites;
  • running A/B tests across various scenarios and KPI;
  • constant monitoring of the quality and traffic capacity, making decisions about the effectiveness of advertising campaigns;
  • conversion tracking and goals adjustment, budgets forecasting;
  • coordination of preparation of materials for placement, setting goals and working with designers;
  • working with big marketing budgets;
  • work closely with design, development and product teams on growing marketing revenue as much as possible;
  • test and implement creative approaches.
  • marketing strategies creation.

 

What We'll Expect from You:

  • 2+ years of experience in Facebook ads;
  • previous experience in gambling/utilities/software/e-commerce and mobile traffic;
  • proficient knowledge of analytics and reporting tools
  • deep understanding of arbitration, traffic conversion, Digital-advertising market and lead generation;
  • Knowledge of how to scale and optimize campaigns with a stable cost per conversion, test hypotheses, find the core of the target audience;
  • Experience with analytics systems: mobile applications, trackers, TDS, postbacks;
  • Understanding the technical aspect of working;
  • traffic purchase experience on the model of CPC, CPM, CPA, CPL with large budgets;
  • strong analytical skills and ability to make data-driven decisions;
  • successful negotiation experience and communication skills;
  • Be organized and self-motivated;
  • English - Upper Intermediate or higher;

 

Soft skills:

  • Ability to handle multiple high priority projects and work under tight deadlines;
  • Excellent verbal, written and digital communication skills;
  • Creative thinker, with an ability to use both data and intuition to inform decisions.

Анастасия

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