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Менеджер по маркетингу (Lays)

Светлана Фирсова

Особенности вакансии

Знание языка

Английский язык

Вид занятости

Полная занятость

Уровень владения языком

Английский (выше среднего)


Microsoft Excel


MS Office

Направление в маркетинге

Развитие бренда

PepsiCo Ukraine, represented by "Sandora" and "Wimm-Bill-Dann Ukraine" companies, is one of the leaders of the Ukrainian market of foods and beverages. The company occupies a leading position in the market of juices and juice products with "Sandora", "Sadochok", "Sandorik" brands and others. The brand portfolio also includes Pepsi, 7UP, Mirinda carbonated drinks, Lipton Ice Tea iced tea, "Aqua Minerale" mineral water. In the market of snacks, PepsiCo Ukraine is represented by TM Lay's (chips) and TM Hrusteam (crisp bread product). The company holds a strong position in the market of dairy products with "Chudo", "Slovyanochka", "Mashenka" and other trademarks. PepsiCo Ukraine baby food is represented by the "Agusha" brand products.

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Job Description:

-Taking brand ownership and provide the vision, mission, goals and strategies to match up to Strategic Plan

  • Achievement of monthly and annual targets by KPIs
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies
  • The profit and loss report of brands/categories
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Analyze the market trends to find opportunities to grow business
  • Managing the marketing mix
  • Brand activation plan owner with budget and KPIs
  • TV advertising calendar&chart-flow manage with agency
  • Digital agenda create/update
  • NPD/productivity project prime mover
  • Collaboration with the category team
  • Manage the shelf visualization & execution with catman&shopper insights

Qualifications / Requirements :

  • Master Degree in Marketing/ Economics
  • Minimum of 3 years of experience in Marketing, leading the Lead-brand or Category
  • Understanding of analytical tools is a plus
  • Budget management background
  • Fluent English
  • MS Office - advanced user (PowerPoint, Excel)
  • Excellent communication & presentation skills
  • Excellent project management skills

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