Эта вакансия уже завершена
Key Responsibilities:
- Responsible for creation, development and implementation of e-commerce strategy for all GSK CH brands across market
- Responsible for design and creation of new e-commerce sales channels Responsible for development and utilization of available e-commerce tools to drive growth GSK CH online sales.
- Responsible for designing solutions for maximizing sales conversion of digital communication.
- Responsible for creation of dedicated e-commerce sales plans considering product and channel specific and market analysis
- Responsible for supporting KAMs on e-commerce sales plans implementation and negotiation process
- Responsible for design of e-commerce joint business planning with Key Market partners.
- Recommends online sales programs and activities to achieve sales and profit goals.
- Designs and leads implementation of comprehensive e-commerce data collection platform in order to analyze sales data and adjust taken actions.
- Sets up cooperation with internal stakeholders (e.g. Managing Director, sales leaders, trade partners, digital conversion manager) in defying and developing local Direct to Operator or Pure Players project
Requirements:
Basic requirements
- Education - University Degree
- Experience from 2 years in commercial department, digital marketing at big international company, FMCG
- English - written and verbal skills Must be able to work with both individually and with an intimate team as well as being comfortable at multi-tasking
- Dealing with complexity and identifying solutions
- Preparation of compelling business cases Maintain working knowledge of best practices in sales
- Excellent written and verbal communications skills
Preferred Qualifications
- Operational tasks including online products integration, control, management, logistics follow-up
- Very experienced with online markets
- Supervision of online customer service and manage CRM software such as salesforce.
- Provide back-up to customer service related issues through telephone, written and emailed correspondence
- Analyze current business trends and propose ideas to increase traffic and sales.
- Analyze customs behavior on the site, including customer navigation, on-site search, checkout flow etc.
- Present suggestions and ideas to increase conversation and overall customer satisfaction
- Coordinate marketing for all online marketplaces, including promotional opportunities, pricing optimization, content creation
- Create oversee and respond to all affiliate marketing, social media, retargeting and paid search campaign and administrative needs
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy. To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.
Марина Несмелова