Amazon Conversion and Listing Specialist

General Description

A conversion and listing specialist is responsible for the success and performance of the listing. This is achieved through diligent tracking and monitoring of key metrics, identifying opportunities based on data, implementing changes to the listings and using data to confirm the results.

A conversion and listing specialist should be inquisitive, creative, relentless in their pursuit of answers and guided by data and evidence. He or she must be proactive, have initiative to take ownership of the assigned listings and have confidence in their results. Adaptability is a must, due to the constantly changing landscape.

Primary responsibilities include:

• Track primary listing metrics (conversion, sales, revenue, ranking, reviews) and report on listing performance over time
• Analyze listing metrics to develop ideas and strategies that will optimize the listing
• Utilize SKU-level split-testing to confirm theories and recommendations
• Liaise with other team members to bring recommendations to life
• Conduct keyword research and deliver to content team for development of copy
• Monitor market and category landscape, activity, pricing and performance to ensure we remain ahead of competition
• Continue building expertise in eCommerce space and staying abreast of the constant changes and developments
• Monitor account health and resolve issues as they arise
• Manage cases by liaising between Amazon support and internal account team
• Manage unauthorized sellers and work to have them removed from the site
• Provide team with regular updates on various account health metrics and action needed to improve areas of concern
• Liaise with Account Manager to create inbound shipments and reconcile inventory
• Handle other Amazon-related tasks as needed

Key Performance Indicators (KPIs):

• Conversion rate on assigned listings and trend over time
• Sales & Revenue and trend over time
• Keyword page rankings and trend over time
• Split tests completed and resulting improvements

General Requirements

• 1+ year eCommerce experience preferred; listing optimization experience a plus
• Proficiency in English language, including speaking/writing and comprehending spoken and written word.
• Ability to work 8:00 - 17:00 US Central time (CDT: UTC - 05:00)
• Consistent and reliable internet connectivity