Marketing Communications Specialist

Responsibilities:

• Participate in developing marketing strategy in conjunction with the business/company objectives
• Overseeing all marketing, advertising, digital and promotional activities/ trends/competitive behavior
• Continuous analysis of consumer's behavioral changes, shopping paths, consumer understanding tests etc
• Strategic planning for marketing activities: ATL & BTL budget planning with ROI
• Gathering market information and apply to sales strategy
• Provide digital expertise and ensure successful digital campaigns across group of products
• HQ materials localization, local marketing materials development
• Responsible for constant cooperation with HQ Marketing Team
• Responsible Media planning& booking
• Responsible for Marketing Intelligence roadmap and result adaptation (in cooperation with CMI)
• Agency management: briefing, managing & coordinating, evaluation

Requirements:

• Marketing diploma or university degree followed by a minimum of 3 years of professional services in marketing role
• Proven track record of 360 campaigns planning and execution
• Experience in digital campaigns development and execution and digital campaigns that are part of multi media campaigns
• Practical experience with Google analytics, Google Adwords, Gemius, Youtube analytics, Facebook business manager
• Previous experience with contents development and media plans evaluation and analysis for TV, OOH, Radio, PR will be a big advantage.
• Level of English: Fluent
• PC skills: MS Excel (advanced), MS Power Point (advanced)