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- Analyze the performance of all brand marketing activity to identify and promote best practice;
- Design value-generating and protecting campaigns and propositions to drive value from the customer base;
- Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend;
- Building up each stage of the customer journey with appropriate marketing/account management or service touchpoints;
- Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels and average revenue per customer;
- Lead the development and training of the Retention team to successfully support customers through their customer journey;
- Working with the design, development and other teams to ensure execution excellence and that the website/email templates and customer engagement strategies meet the needs of existing and new customers;
- Conduct marketing research to support any required project and keep updated with the latest current trends and guidelines;
- Oversee the launch of new brands within the operation.
Knowledge and skills:
- 5+ years of proven experience with customer lifecycle program across multi-brands/products/regions essential;
- Solid experience with CRM tools and customer segmentation essential;
- Advanced knowledge of the Office Suite, especially Excel;
- Knowledge of the online gaming industry or e-commerce industry;
- Strong social media skills related to strategy and execution;
- Experience of working in a fast-moving environment;
- Ability to think innovatively and creatively;
- Previous people management experience required;
- Ability to multi-task, being proactive, efficient and independent;
- Strong project management skills, being result-oriented, team-focused and customer-focused.
- Opportunities for professional development and personal growth;
- Stable employment complying with all local tax laws and regulations;
- Flexible working hours;
- Teamwork and exciting corporate events;
- Convenient modern office in the city center.
We will be glad to welcome you in our team!
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