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КВЕСТ МАРКЕТИНГ ЛТД

Опубликовано 2 дня назад

Head of Marketing and Retention

КВЕСТ МАРКЕТИНГ ЛТД

verifiedпроверено

branchРеклама / Маркетинг / PR-услуги


Олимпийская

cityКиев

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contactNatalia

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  • полная занятость
  • английский

Особенности вакансии

Вид занятости

Полная занятость

Район/массив

Печерский район

Метро

Олимпийская

Знание языка

Английский язык

ПО

Microsoft Excel

Система автоматизации

CRM

Key functions:

  • Analyze the performance of all brand marketing activity to identify and promote best practice;
  • Design value-generating and protecting campaigns and propositions to drive value from the customer base;
  • Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend;
  • Building up each stage of the customer journey with appropriate marketing/account management or service touchpoints;
  • Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels and average revenue per customer;
  • Lead the development and training of the Retention team to successfully support customers through their customer journey;
  • Working with the design, development and other teams to ensure execution excellence and that the website/email templates and customer engagement strategies meet the needs of existing and new customers;
  • Conduct marketing research to support any required project and keep updated with the latest current trends and guidelines;
  • Oversee the launch of new brands within the operation.

Knowledge and skills:

  • 5+ years of proven experience with customer lifecycle program across multi-brands/products/regions essential;
  • Solid experience with CRM tools and customer segmentation essential;
  • Advanced knowledge of the Office Suite, especially Excel;
  • Knowledge of the online gaming industry or e-commerce industry;
  • Strong social media skills related to strategy and execution;
  • Experience of working in a fast-moving environment;
  • Ability to think innovatively and creatively;
  • Previous people management experience required;
  • Ability to multi-task, being proactive, efficient and independent;
  • Strong project management skills, being result-oriented, team-focused and customer-focused.

We offer:

  • Opportunities for professional development and personal growth;
  • Stable employment complying with all local tax laws and regulations;
  • Flexible working hours;
  • Teamwork and exciting corporate events;
  • Convenient modern office in the city center.

We will be glad to welcome you in our team!

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