Senior Trade & Shopper Marketing Specialist

In this role, you have the opportunity to:

• Initiate and manage category management project (in line with marketing priorities) from start to roll-out for all Philips categories;
• Create and manage In-store Excellence and sell-out drive programs for KA clients.

As TSM Specialist/Manager

• Planning the Local Shopper Activation Plan format, based on the Local Marketing Activation Plan;
• Annual and quarterly activation planning; agreement with Financial & Commercial Policy
• Monitoring the Budget and activation results;
• Category review: monitor the local shopper activation plan implementation
• Participation in quarterly customer meetings;
• Presentation of activation plans;
• Customers' Sales Toolkits management: selling speech, demo instruction
• Creating tailor made activations: selling story, customized presentation, visibility materials, promo, demo and training
• Initiating Promo and Activation based on marketing recommendation and customized opportunities;
• Creation, production and distribution of POSm
• Planning per promo SKU and monitor the implementation
• Stock availability analyzes; taking action on excessive stock
• ROI and results estimation;
• Managing assortment analysis and channelization, shelving & merchandizing;
• Quarterly internal and external updates

Education and Experience: 

• University degree
• Min. 2 year of experience in trade marketing or min 3 years in Marketing/Sales (Account Management) or category management experience with a FMCG company or retailer with thorough understanding of shop floor
•  Fluent in English

Key capabilities: 

• To be able react fast to changing environment
• Strong communication skills
• Fluent in English
• Willing to learn
• Team work