Опубликовано 2 дня назад
E-mail Marketing Manager
The email marketing specialist is responsible for building email and push notification communications to drive customer engagement, revenue, and customer retention. Executes new email campaigns from initial concept with the creative team, setup email automation in 20 languages for 190 countries.
What you will do:
Manage campaign planning, implementing email and push notification strategy Manage the tracking and optimization of email campaign performance and revenue;
Ensure email template/code is mobile-friendly, responsive design;
Develop ways to personalize email content based on customer history, targeting, A/B split testing;
Work cross-functionally with merchandisers, category managers and a friendly IT team to market company promotions and support company goals;
Utilize multiple analytics tools and share reporting and insights on a weekly, monthly, quarterly and yearly basis.
What you need for this position:
All applicants must be adept to edit HTML and CSS for emails specifically;
Knowledge/understanding of responsive design;
Understanding of the email marketing lifecycle;
General knowledge of graphic design and layout as it pertains to email;
Technical Knowledge Required
Advanced user of any of these platforms: Mailchimp, Sendgrid, Braze or Iterable
What experience we prefer you had for this position:
Bachelor's Degree in marketing or other related fields;
3 + years of experience building email campaigns through segmentation, list selection, and reporting metrics using email marketing tools.
Advanced MS Excel user, understanding of statistics and web analytics
What we offer:
An attractive salary
A modern, bright office with huge windows, a savvy international team, minimal bureaucracy
A flexible work schedule tied to the standard 8 hour work day
A great team you'll want to be a part of.