Facebook Ads Specialist

We are looking for a full time Facebook Ads Specialist to lead the campaign creation and management for our social media paid advertising efforts. This person will be responsible for managing our spend through Facebook Ads, adhering to cost per conversion and ROI guidelines. Other duties include managing retargeting efforts, building and landing pages optimisation to support efforts, coordinate creation of banner ads to support retargeting, social media paid advertising management, weekly metrics reporting, ad spend budget management.

The ideal candidate will be a self-starter who is highly motivated and enjoys working in a fast-paced environment.

Job Duties & Responsibilities

• Manage the setup, adjustments, monitoring and reporting for advertising campaigns against measurable ROI
• Create/add/manage Facebook ads and large budgets on a daily basis
• Build new campaigns and associated landing pages and A/B tests based on data generated, monitor lead quality.
• Track/report on conversion
• Identify opportunities in the marketplace to solidify and expand company visibility and profitability.

Skills & Qualifications

• Minimum 2 year direct Social Media Advertising experience with tangible results
• Advanced knowledge of Facebook ads, Facebook pixels, and retargeting ads
• Experience and Knowledge in improving Click Through Rates and Costs Per Click
• Excellent at writing ad copy
• Understanding social ad creation, market segmentation, and implementation
• Solid understanding of reporting metrics, and available software in the marketplace.
• Attention to detail, timeliness, and professionalism
• Excellent verbal, written, and people skills

The following are not required, but certainly considered a plus:

• Facebook Blueprint certifications
  
• Experience using DoubleClick, Google Analytics
  
• Familiarity in design software such as Photoshop, Dreamviewer, etc.
  
• Previous agency experience
  
• Understand of the eSports industry