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Опубликовано 2 дня назад

Brand Manager (BU Beverages)


cityКиїв

contactЕлена Стрелец

sitehttp://www.nestle.ua

  • полная занятость
  • английский

Особенности вакансии

Вид занятости

Полная занятость

Знание языка

Английский язык

Дополнительные сведения

Работа для людей с ограниченными возможностями

Система автоматизации

SAP

Направление в маркетинге

Развитие бренда

Are you ready to join a multinational company and diverse team for outstanding achievements? Do you strive for unique challenges and experiences? Do you aspire to expand your professional competencies and skills? We are happy to offer an attractive and dynamic international working environment with numerous opportunities for development, reflecting our conviction that people are our most important and valuable asset.

 

Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of the Brand Manager (BU Beverages) position in Kyiv.

 

Main Responsibilities:

  • Development and implementation of annual marketing plans;
  • Participation in long-term brand / category plans development;
  • Independent realization of the marketing plan activities with a minimal control of the line manager;
  • Significant contribution to brand building creating an attractive consumer experience;
  • Managing work with research and communication agencies and monitoring brand communication compliance with the NESCAFE brand policy;
  • Budget control ensuring the key performance indicators are met & efficiency analysis is done;
  • New Product/Format Development;
  • Defining a brand pricing strategy based on the market situation and P&L goals; Determining and monitoring the product portfolio price architecture;
  • Managing the process of new promotional products development, starting from planning & till they reach the shelves;
  • Regular analysis of the competitive market in order to obtain a clear understanding of the current situation and further development of brand promotion plans;
  • Constant control of sales volumes, taking into account sales performance by regions and sales channels as a basis for identifying needs for corrective measures implementation;
  • Sales forecasting based on previous periods sales data analysis;
  • Analysis and recommendations development regarding optimal portfolio for channels and clients;
  • Development of an efficient communication network with other functional units: sales, trade-marketing, demand and supply planning, production, finance, legal services, etc.
  • Taking part in organization and analysis of the consumer researches;
  • SAP business support.

 

 

Main Requirements:

  • University Degree (Business Management, Marketing or Economics are preferable);
  • 2+years experience in brand management in a large international or local company is a must (FMCG sector is highly preferable);
  • Successful experience in communication & brand management (product development is a plus);
  • Experience in cooperation with Creative/Media/Digital/BTL Agencies, complex adaptation of TVC/Digital/POSM:
  • Experience in cooperation with Trade Marketing/POSM development;
  • Experience in managing marketing budget;
  • Consumer/Shopper orientation;
  • Experience of working in cross functional teams;
  • Strong project management and well developed analytical skills;
  • Good presentation and communication skills;
  • Highly developed proactive cooperation abilities;
  • Fluent written and spoken English.

 

 

Nestle Ukraine is an equal opportunity employer. We offer all qualified employees and applicants identical chances.

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