Grower & Channel Manager

Bayer Ltd, a leading multinational company, is opening a position of Grower & Channel Manager 

Major tasks and responsibilities:

- Define go-to-market strategy by grower segment with a view of  customer needs, crops / crops systems and channels involved

- Capture and anticipate changes in the grower landscape, behavior or needs and ensure reflection in related go-to-market plans

- Support strategic decision making from a grower point of view and ensure reflection of grower related factors in country go-to-market strategy. Chose the best integrated (CP, Seeds, Services) offers for our grower-customers based on customer strategies and through implementation of global / cluster product and service portfolio strategies

- Support the definition of the right portfolio strategy on regional level by providing market knowledge, grower insights and reflecting  customer needs. Lead integration of grower input and grower segmentation strategies into marketing plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell

- Define content, tailoring and implementation of integrated grower campaigns aligned with the customer journey and relevant customer insights 

- Define the desired customer experience, ensure awareness and support its realization across all functions 

- Drive definition and execution of marketing programs and tactics to ensure that they meet grower needs and can be measured and evaluated for effectiveness. Collaborate with sales managers on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies

- Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, awareness, purchase intent, usage) against plan

Skills, experience and qualifications:

- University degree (Agronomy, Marketing)

- At least 3 years experience in Customer marketing, Delivering Excellence in the Market

- Experience in CVP Development: Channel / Sector Mgmt, Promotions, Pricing, Brand, Effective Messaging, Strategic Marketing & Planning

- Strong business analytical and problem solving skills, commercial mindset

- Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams outside the line as well as delivering results through others

- Ability to think strategically and to translate new concepts into operational plans.

- Commercial skills and judgment

- Ability to manage complex projects and handle numerous relationships

- Strong interpersonal and excellent organizational skills