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Marketing Research Manager

Antal Ukraine
3 года назад
03 марта 2021
Киев

Our client is the world's largest food & beverage company.

Responsibilities:

  • Coordinating work with AC Nielsen Ukraine - all projects, Retail Audit, databases processes;
  • Developing and maintaining trend-seasonal and macroeconomic market size forecasts using Nielsen, Euromonitor, IMF, Brand Health Tracker & Penetration Studies data;
  • Conducting market researches, including blind preference tests, product/packaging/concept evaluations, consumer segmentation, usage and attitude tests, focus groups, brand health tracking, price elasticity studies.

Requirements:

  • Experience in a market research agency or in consumer insights/market research department (experience with FMCG industry is preferable, but not a must);
  • Good analytical skills. Ability to integrate, simplify and draw conclusions from multiple data sources;
  • Strong knowledge of marketing research methods, statistical analysis approaches, research, and marketing terminology;
  • Project management skills, multitasking, and keeping an overview of all deliverables;
  • Knowledge of Retail Audit data analysis and software;
  • Fluent English.

Conditions:

  • Official employment and wages;
  • Corporate mobile communications;
  • Medical insurance.

Alyona Yarmak